Twenty One, a Bitcoin-native Company Launches

Bitcoin Return Rate (BRR): Rate at which BPS grows over time, denominating the company’s performance in Bitcoin.

Feature Story

Twenty One, a Bitcoin-native Company Launches

A New Era: Measuring Success in Bitcoin

Twenty One is built to accumulate Bitcoin and grow ownership per share, not just track it.

As part of its launch, Twenty One will introduce two key performance metrics, to reflect its Bitcoin-denominated capital structure and Bitcoin-focused mindset.

Bitcoin Per Share (BPS): Amount of Bitcoin each fully-diluted share represents, reflecting shareholder ownership in Bitcoin rather than fiat earnings per share

Bitcoin Return Rate (BRR): Rate at which BPS grows over time, denominating the company’s performance in Bitcoin.

In a seismic shift for both cryptocurrency and traditional finance, Twenty One Capital, Inc. has emerged as a Bitcoin-native public company, poised to redefine how investors and businesses engage with the world’s leading digital asset.

Announced on April 23, 2025, Twenty One is the result of a $3.6 billion business combination with Cantor Equity Partners, Inc. (Nasdaq: CEP), a special-purpose acquisition company (SPAC) sponsored by Cantor Fitzgerald.

Backed by heavyweights Tether, SoftBank Group, and led by visionary CEO Jack Mallers, Twenty One is not just another crypto venture—it’s a bold mission to make Bitcoin the cornerstone of a new financial paradigm.

For small businesses, this moment marks an unprecedented opportunity to embrace Bitcoin as a treasury asset, and subscribing to the Bitcoin Treasury Newsletter (http://bitcointreasury.bitcoin-doctor.com/) is the perfect first step to navigate this transformative journey.

A Bitcoin Treasury Titan

Twenty One launches with a staggering 42,000+ Bitcoin in its treasury, valued at approximately $3.6 billion at recent prices, making it the third-largest corporate Bitcoin holder globally, behind only Strategy (formerly MicroStrategy) and MARA Holdings. This isn’t just a stockpile; it’s a strategic move that signals Bitcoin’s growing legitimacy as a corporate asset. With Tether contributing $1.5 billion, Bitfinex $600 million, and SoftBank $900 million in Bitcoin, Twenty One introduces two novel metrics: Bitcoin Per Share (BPS) and Bitcoin Return Rate (BRR). These metrics shift the focus from traditional financial yardsticks to Bitcoin-denominated performance, offering a new lens for investors and businesses alike to measure value in a Bitcoin-driven economy.

Jack Mallers: The Bitcoin Evangelist at the Helm

At the forefront is Jack Mallers, co-founder and CEO of Twenty One, and the mastermind behind Strike, a payments app leveraging Bitcoin’s Lightning Network. Mallers, who famously influenced El Salvador’s adoption of Bitcoin as legal tender, is a relentless advocate for the cryptocurrency. His vision for Twenty One is clear: “We’re not here to beat the market, we’re here to build a new one. A public stock, built by Bitcoiners, for Bitcoiners.” Mallers’ track record of driving global Bitcoin adoption positions him as the ideal leader to steer Twenty One toward becoming the most successful Bitcoin-focused company in history, inspiring businesses of all sizes to follow suit.

A Bitcoin-Native Vision

Unlike traditional firms dabbling in crypto, Twenty One is Bitcoin-native to its core. The company plans to develop a corporate architecture supporting Bitcoin-based financial products, including native lending models and capital market instruments designed to replace legacy financial tools. Beyond finance, Twenty One aims to be a cultural force, producing Bitcoin-focused content and media to drive adoption and literacy. This dual focus—financial innovation and advocacy—sets Twenty One apart as a public company that’s as much about ideology as it is about profit, making it a beacon for small businesses looking to align with the future of money.

Powerhouse Backing

Twenty One’s pedigree is unmatched. Tether, the issuer of the world’s largest stablecoin, and Bitfinex will hold a majority stake, while SoftBank Group, a global titan in tech investing, takes a significant minority position. Cantor Fitzgerald, led by Brandon Lutnick (son of U.S. Commerce Secretary Howard Lutnick), brings Wall Street credibility and deep ties to Tether, acting as its custodian for U.S. Treasury reserves. This fusion of crypto giants and traditional finance heavyweights signals a new era of institutional Bitcoin adoption. To fuel its ambitions, Twenty One has secured $585 million in additional capital through $385 million in convertible senior secured notes and $200 million in common equity PIPE financing, funds earmarked for purchasing more Bitcoin and supporting operations.

Why Now Is the Best Time
for
Small Businesses to Embrace Bitcoin

Twenty One’s launch arrives at a critical juncture for the global economy. Bitcoin is trading around $94,000, up 40% in the past six months, fueled by increasing institutional interest and a more crypto-friendly U.S. administration under President Donald Trump. This bullish market, combined with growing corporate adoption, makes now the ideal time for small businesses to consider Bitcoin as a treasury reserve asset. Here’s why:

1. Hedge Against Inflation

With fiat currencies facing persistent inflationary pressures, Bitcoin’s fixed supply of 21 million coins positions it as a scarce, deflationary asset. Small businesses, often vulnerable to rising costs, can protect their cash reserves by allocating a portion to Bitcoin, preserving purchasing power over the long term. The Bitcoin Treasury Newsletter provides expert insights on how to strategically integrate Bitcoin into your balance sheet without disrupting operations.

2. Exposure to a Growing Asset Class

Bitcoin’s market cap has surpassed $1.8 trillion, and its adoption by corporations like Strategy, Tesla, and now Twenty One underscores its staying power. Small businesses can gain exposure to this appreciating asset without needing to navigate complex crypto exchanges. The Bitcoin Treasury Newsletter offers step-by-step guidance on safe custody solutions and regulatory considerations, tailored for small business owners.

3. Competitive Advantage

Adopting Bitcoin can set small businesses apart in a crowded market. Accepting Bitcoin payments or holding it as a treasury asset signals innovation and forward-thinking, attracting tech-savvy customers and partners. This Newsletter curates case studies of businesses successfully integrating Bitcoin, offering practical tips to replicate their success.

4. Learning from the Leaders

Twenty One’s bold strategy, inspired by Strategy’s $91 billion market cap success, demonstrates how Bitcoin can transform a company’s valuation. Small businesses can emulate this approach on a smaller scale, using Bitcoin to enhance financial resilience. The Bitcoin Treasury Newsletter delivers real-time updates on corporate Bitcoin strategies, helping businesses stay ahead of the curve.

5. A Community of Support

The Bitcoin Treasury Newsletter, hosted at http://bitcointreasury.bitcoin-doctor.com/, is more than just a resource—it’s a gateway to a community of Bitcoin-focused entrepreneurs and experts. Subscribers gain access to exclusive webinars, market analysis, and Q&A sessions with industry leaders, empowering small businesses to confidently begin their Bitcoin journey.

How Small Businesses Can Get Started

Subscribing to the Bitcoin Treasury Newsletter is the first step for small businesses looking to save in Bitcoin. Here’s a roadmap to get started:

  • Educate Yourself: The Newsletter provides beginner-friendly guides on Bitcoin’s fundamentals, security best practices, and tax implications, ensuring you make informed decisions.

  • Start Small: Allocate a small percentage of your cash reserves to Bitcoin, using trusted custodians recommended by the Newsletter to minimize risk.

  • Leverage Tools: Explore Bitcoin-native financial products, like those Twenty One plans to develop, to optimize your treasury strategy. The Newsletter highlights emerging tools and services tailored for small businesses.

  • Stay Compliant: Navigate regulatory requirements with ease, thanks to the Newsletter’s updates on U.S. and international crypto laws.

The Broader Impact of Twenty One

Twenty One’s launch is a watershed moment for Bitcoin’s mainstream adoption. By drawing inspiration from Strategy’s success while pushing boundaries with Bitcoin-native financial products, Twenty One is creating a blueprint for businesses of all sizes.

Its massive Bitcoin treasury, backed by elite partners, signals to the market that Bitcoin is no longer a speculative asset but a foundational component of corporate finance. For small businesses, this is a call to action: the time to explore Bitcoin is now, before the next wave of adoption drives prices even higher.

The company’s focus on advocacy also amplifies its impact. By producing Bitcoin-focused media, Twenty One aims to demystify the cryptocurrency for the masses, fostering a cultural shift toward decentralized finance.

Small businesses that align with this vision can position themselves as leaders in their industries, reaping both financial and reputational rewards.

What’s Next for Twenty One?

Upon closing the deal, Twenty One will trade on Nasdaq under the ticker “XXI,” transitioning from Cantor Equity Partners’ current “CEP” listing. The company’s focus on Bitcoin-native innovation, backed by its massive treasury and elite partners, makes it a must-watch for investors and entrepreneurs alike.

Whether you’re a Bitcoin maximalist or a small business owner exploring new opportunities, Twenty One is rewriting the playbook for public companies and private enterprises in the digital age.

Why Subscribe to the Bitcoin Treasury Newsletter?

The Bitcoin Treasury Newsletter (http://bitcointreasury.bitcoin-doctor.com/) is your essential companion in this rapidly evolving landscape. Here’s what subscribers gain:

  • Market Insights: Weekly updates on Bitcoin price trends, corporate adoption, and regulatory changes, helping you time your treasury allocations.

  • Practical Advice: Actionable strategies for integrating Bitcoin into your business, from payment processing to long-term holding.

  • Expert Voices: Interviews with Bitcoin pioneers like Jack Mallers and others shaping the industry.

  • Community Access: Connect with a network of Bitcoin-savvy business owners, sharing knowledge and opportunities.

  • Risk Management: Guidance on securing your Bitcoin and avoiding common pitfalls, ensuring your business thrives.

For small businesses, the Newsletter is a low-cost (FREE), high-value resource that demystifies Bitcoin and empowers you to act with confidence. At a time when corporate giants like Twenty One are doubling down on Bitcoin, small businesses can’t afford to be left behind.

A Call to Action

Twenty One’s arrival marks a turning point for Bitcoin’s role in global finance. As institutional adoption accelerates and Bitcoin’s value proposition strengthens, small businesses have a unique opportunity to join the revolution. By subscribing to the Bitcoin Treasury Newsletter, you’ll gain the knowledge, tools, and community support needed to start saving in Bitcoin and future-proof your business. Visit http://bitcointreasury.bitcoin-doctor.com/ today to sign up and take the first step toward financial sovereignty.

Get Involved

For more details on Twenty One, check the SEC filings at www.sec.gov or follow the buzz on X, where the crypto community is hailing the company as a game-changer. To start your Bitcoin journey, subscribe to the Bitcoin Treasury Newsletter and join the movement reshaping the future of money.

References

Until next time,

Live Long and Satoshi
Joe Terry, The Bitcoin Doctor

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